According to a recent Reuters article, Americans are giving sunscreen the cold shoulder . The following is an excerpt from the article: “Despite the attention of the healthcare industry on the role of sunscreen in preventing skin cancer, about 40 percent of Americans never apply sunscreen at all before going out and only 9 percent wear it every day, the poll of 1,004 people, showed. One of the regions with the lowest use of sunscreen was the South, where 46 percent of people said they never using sunscreen at all during the summer”. Now conventional wisdom says that after reading the above excerpt, one can assume that the prevalence of sunburn should occur in the southern states. Right? Well, not really. The aptly named ‘sunbelt’ states have some of the lowest prevalence of sunburn rates among a demographic group believed to be prone to sunburn.
Read this article:
Common sense helps prevent sunburn…not sunscreen
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About Xtend Life
In 1998 Warren Matthews (a New Zealander) then 51 years of age reached a turning point in his life due to a number of ‘interesting’ experiences.
If you would like to know more about these please go to Warren’s blog for more background. Also as many people do when they reach 50 years of age he started becoming more aware of the generally poor health of others around him, both young and old. Friends would occasionally contract diseases, some terminal such as cancer, or die suddenly from heart attacks.
Early in 2000 Xtend-Life Natural Products (Intl) Ltd went ‘live’ and made available to the public its first generation of Total Balance a highly sophisticated multi nutrient supplement (as opposed to a multi vitamin/mineral supplement).
Dr Munem now directs the Xtend-Life Research and Development Department and has become a close friend of Warren’s. Since the first products were released in 2000 Xtend-Life has enjoyed a steady growth thanks to an ever increasing foundation of loyal customers who purchase products every month and refer their friends and family to Xtend-Life as well.
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